Popchips revolutionized the popped snack market in the 2000s and took off running as the premium popped chip, winning endorsements from Ashton Kutcher, Jillian Michaels, and Katy Perry. I designed a majority of the famous brand’s collateral including billboards, end caps, coupons, surfboards, car wraps, and pop-up events; name a flat surface, I branded it.