For Goodness Cakes is a nonprofit based in LA (est. Jan 2016) who matches agencies that assist low-income children and families with baking volunteers to donate homemade birthday cakes to underprivileged youth whose families may not be able to provide them a special day. Way super cute, right!?

I started working with the founder around May 2016 to ensure the brand could flourish with the correct look and feel. I redesigned the website (Squarespace), branding, iconography and subsequent collateral. They have had massive involvement over the past six months and are continuing to open chapters all over southern California.

Note: I did not design the logo.

Triptych for Instagram

Digital Thank You Card